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SEO guide: Importance of Anchor text

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If you are SEO expert , you would have known the importance of Anchor text. Search engines takes anchor text as one of the key parameter to display the search results. If you are newbie and don’t know what is anchor text , see this example

Maverick Money Makers Review

Here “Maverick Money Makers Review” is the Anchor text . When search engine bots crawls your website , it associates your Anchor text with the Landing page.

Here is an example to show the power of Anchor text :

Adobe search result


If you look into the Adobe landed web page keenly , you would have found that there is no text  “Click here” , yet it is ranks well (very well) . This is because many website sharing PDF file, links to this site to get free Adobe reader incase if the users don’t have it , with the Anchor TextClick Here

There are many places you can place link with Anchor text such as in Post , Forum , Comments, etc. If you are place Anchor text in Comment, i would recommend to use it after gaining the reputation of the Website owner/author. otherwise they might Unapprove it thinking your comment as a SPAM.

I have changed font in this post , I have added a Like button at the end of the post so you can post some feed back ! <3

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importance of anchor,  importance of anchor text seo,  importance of anchor text in seo,  seo guide for text,  

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  1. July 19th, 2010 at 16:01 | #1

    Thanks a lot for this informative post mate! I have seen anchor text but never knew for what people use it! :D

  2. July 20th, 2010 at 10:54 | #2

    Anchor text is something people ignore all the time. I always make sure that I interlink my posts within my blog with appropriate anchor texts ;)

  3. xingren
    July 21st, 2010 at 02:06 | #3

    Why do I use anchor text?! :(

  4. July 21st, 2010 at 12:49 | #4

    I have Linked the “about Anchor text”(wiki) – at the end of the First sentence. check it .

  5. July 22nd, 2010 at 10:45 | #5

    Oh Dang! I never knew that Adobe uses the Alt text “Click Here” for PDFs. Nice observation bro :D

    • July 22nd, 2010 at 11:38 | #6

      They never use that ALT tag. But we do it in that way

  6. August 2nd, 2010 at 07:31 | #7

    This is really interesting and worthy… I think we always should use NoFollow on Click Here, Read More or View all in our site.

    • August 2nd, 2010 at 11:30 | #8

      Yes.. but there is no problem , they already have high Backlinks

  7. September 8th, 2010 at 09:03 | #9

    that’s quality post mate, very cleared one. thanks :-)

  8. maciikimo
    October 9th, 2010 at 09:13 | #10

    Wonderful!!

  9. Amrish Singh
    February 23rd, 2011 at 06:00 | #12

    Above all is right but as my experience anchor text is impotant but not more. Beacuse when we create a links back to our site then we increse ranking for the page contain keywords depending on competation .If achor thext is so important then how can we increse ranking for various keyword of our pages ?

    • March 13th, 2011 at 05:26 | #13

      We should build backlinks on different Anchor text with related keywords.

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